LinchPin is a digital publication for business owners who want to grow and scale. A curated group of professionals freely sharing their knowledge because we believe when we invest in our community it will grow and benefit us all.

LinchPin | Edition 1

September 10, 20250 min read

LinchPin | Edition 1

The goal is to provide insightful articles, ideas, and more to help business owners grow and scale their businesses. With tips from professionals across multiple industries we have picked their brains and curated this digital publication just for you.

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Emily Evans, Founder of Wellth Journey, doesn’t believe in “that’s just how it is.” After a motorcycle accident revealed how broken benefit plans leave families financially vulnerable, she dedicated her career to dismantling the broken benefits playbook—for good.

She created a rare blend of razor-sharp Lego-style simplification and a “build-your-people” philosophy to help frustrated business owners escape the status quo. Her clients don’t get another generic quote; they get a custom-built benefits roadmap that contains cost, manages risk, and aligns your benefits package directly with your company’s strategic objectives.

When not serving her clients or community, Emily’s off-roading in her Toyota 4Runner—because she’s never been afraid to modify the machine, forge a new path, or build a new vehicle altogether when the old one breaks down. Your benefits should be engineered for exploration, not just built for the paved road.

Emily Evans

Emily Evans, Founder of Wellth Journey, doesn’t believe in “that’s just how it is.” After a motorcycle accident revealed how broken benefit plans leave families financially vulnerable, she dedicated her career to dismantling the broken benefits playbook—for good. She created a rare blend of razor-sharp Lego-style simplification and a “build-your-people” philosophy to help frustrated business owners escape the status quo. Her clients don’t get another generic quote; they get a custom-built benefits roadmap that contains cost, manages risk, and aligns your benefits package directly with your company’s strategic objectives. When not serving her clients or community, Emily’s off-roading in her Toyota 4Runner—because she’s never been afraid to modify the machine, forge a new path, or build a new vehicle altogether when the old one breaks down. Your benefits should be engineered for exploration, not just built for the paved road.

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